SOCIAL XURRENCY · ANGEL REESE
01 / 15
A Foundation Engagement Proposal,
prepared for The Clearview Group

Atlanta's New home court.

The foundation operating layer for Angel Reese × The Atlanta Dream.

Social Xurrency May 2026
Angel Reese arrives for her Atlanta Dream home debut at State Farm Arena, May 2026
Atlanta · State Farm Arena
Home Debut · May 17, 2026
02The Moment

Why this year.
Why this city.
Why now.

01 The League
$3.1B

The league is in escape velocity.

WNBA media rights tripled to a $3.1B / 11-year deal (Disney, NBC, Amazon), kicking in 2026. Team valuations crossed $1B for the first time. Every brand decision about a WNBA star this year is being made against that backdrop.

Just Women's Sports · CNBC · May 2026
02 The Audience
+38%

Black viewers for the 2026 Draft. 220M hours watched in 2025 (+16% YoY). The growth cohort brands underweight at their peril.

03 The Home
ATL'26

Angel just arrived under "Our City. Our Dream." The most leverage-rich season of her career.

03Who She Activates

Four cultural cohorts.
One operating system.

Angel Reese hands a basketball to a girl at her STEM camp at Crossroads Middle, Baltimore
Cohort 01
Hooper Daughters
Baltimore → Baton Rouge. The pipeline her foundation already feeds.
Angel Reese in all-pink Reebok shoot featuring her AR1 signature shoe
Cohort 02
Hyperfemme Aesthetes
The Bayou Barbie demo. Victoria's Secret + Vogue + Mielle proof case.
Angel Reese on the 2026 Met Gala carpet in pink
Cohort 03
ATL Cultural Capital
The grown Black creative class. Courtside is the new arrival.
Angel Reese in Atlanta Dream jersey, mid-game scream
Cohort 04
"She's the Villain"
Cross-racial 16–28. The engagement engine brands rent without knowing.
04Whitespace

Where her cultural footprint
outpaces her brand pipeline —
and what Clearview can run with.

No Black WNBA Star Has Yet Been Signed By —
01SephoraOpen
02Fenty BeautyOpen
03CrocsOpen
04Olay · Secret (P&G)Open
05Ulta (as headliner)Open
06CoachOpen
07OlipopOpen
08Target (as collection lead)Open
The pattern

Beauty & lifestyle is over-indexed on team-level deals (Fenty × Liberty, Sephora × Valkyries) and rookie classes (Coach signed 5 rookies — none of them Angel). The established Black star with the cultural footprint is underbought relative to her reach.

The structural gap

Klutch, Wasserman, Excel are CPG- and financial-services-optimized. Angel's monetization upside is beauty, fashion, founder equity, and cultural-capital programming — categories those agencies aren't structured to operate inside.

05How We Complement Clearview

Different lane.
Same team.

The Clearview Group
Brand & commercial
  • Brand-deal negotiation + closure
  • League & contract architecture
  • National category endorsements
  • Large-market PR
Owned by Clearview · Untouched.
↔
Intelligence + infrastructure flow both ways.
Social Xurrency
Foundation & intelligence
  • Foundation / 501(c)(3) buildout + programming
  • Cultural intelligence (cohort maps, brand-fit, whitespace)
  • Corporate philanthropy + grant pipeline
  • Atlanta civic infrastructure year-round
Proposed scope · For your sign-off.
The four service lines SX runs on the foundation side
01
Programming
Design, build, run year-round community programs across schools, cities, and partner sites.
02
Storytelling
Comms, creative direction, digital + social, brand alignment across every foundation surface.
03
Foundation Ops
Nonprofit buildout, partner cultivation, corporate philanthropy outreach, grant pipeline.
04
Impact
KPIs, measurement, audit-ready reporting, board + donor cultivation infrastructure.
SX
Social Xurrency
Mission · 2026
06Mission

Social Xurrency is a Black-women-led cultural impact agency. Atlanta-resident. Four years operating.

Bridging culture.
Empowering communities.
Connecting continents.

01

We translate cultural influence into civic infrastructure — extending the reach of artists and athletes into the cities where their audiences actually live, and into the programs that compound that reach year after year.

02

We build the year-round programming layer that turns a single launch into a movement — school partnerships, summer tours, neighborhood activations, scholarship pipelines.

03

We move ideas, partners, and capital between Atlanta and the diaspora — Africa, the Caribbean, the U.S. South — because cultural influence in 2026 is no longer a one-city conversation.

07Intelligence as Service

One intel engine. Two revenue surfaces.

The Engine
Cultural Intelligence
  • Discover — cohort maps, behaviors, status markers, language
  • Design — brand-fit shortlists, whitespace briefs, A-Four Maps
  • Execute — packaged pitches, programming, partner outreach
  • Impact — measured reach, sentiment, dollars deployed
→
Surface 01 · For Clearview
Brand-deal ammunition

Vetted cohort intel, whitespace analysis, and brand-target shortlists handed to Clearview as your own pitch material. You close.

→
Surface 02 · For The Foundation
Corporate philanthropy pipeline

Same intel re-packaged for P&G "She's With Us," Ally financial literacy, Ulta Roster for Change. Foundation funds itself.

Built once. Pays twice. The intel that helps Clearview close brand deals is the same intel that helps the foundation close grants.
08Proof in Motion

Where the method has shipped.

Music · Atlanta · Multi-platform
Summer Walker × Buy Black Women

SX-produced platform amplifying Atlanta's Black-women-owned businesses, anchored by Summer Walker. Lvrn Cares · The Lash Vault · Sati Yoga Wellness · Lot 23 Chandler Co · City Dogz ATL · Atlanta Curves · Dope People Meet — all routed.

Press · Essence Magazine — Oct 2024 ↗
Community · Holiday
AK's Beat the Clock — Toy Dash

Arden Key's foundation × SX. Year-end toy distribution + family activation in Atlanta.

Recap · @keysempirefoundation ↗
Music · LVRN · Holiday
6LACK × MIA Holiday Giveback

Multi-partner holiday outreach program with measurable community distribution. Routed via LVRN.

Recap · @socialxurrency ↗
Music · Civic · Honor
Davido — Outstanding Citizen Award

Civic recognition for the global Afrobeats star at the Georgia State Capitol — culture-to-statehouse program design.

Recap · @socialxurrency ↗
09Where Power Players Align

Brands and institutions we operate with.

Social Xurrency group at the Atlanta Hawks × Chase Rookie Entrepreneurs Community Program event
Sheoyki Jones · front row, second from left
★ Featured Engagement
Atlanta Hawks × JPMorgan Chase

Social Xurrency was selected as a featured Black-women-led business in the Hawks × Chase Rookie Entrepreneurs Community Program in downtown Atlanta — onstage, on-record, on-site.

Press · NBA.com / Atlanta Hawks ↗
LVRN
Music + cultureEvent programming with the Atlanta-based label.
Microsoft
AI education retainerOngoing partnership across program design + rollout.
Rémy Martin
"This Is My City" GrantSelected for the V.S.O.P national micro-grant initiative. ↗
Atlanta Public Schools
Programming partnerSchool-anchored programming pipeline.
McDonald's
Brand integrationActivation tied to a community moment.
Amazon Music
Artist programmingLive activation tied to an artist platform.
Atlanta United FC
Civic partnershipProgramming alongside the city's MLS franchise.
Keys Empire Foundation
Arden Key · NFLFoundation operating partner — year-end programming, Toy Dash, family activation.
YBA ATL
Youth basketballAtlanta youth pipeline partner.
Angel Reese in her Angel C. Reese Foundation hoodie alongside a young foundation participant
The Angel C. Reese Foundation · 501(c)(3) · Founded 2023
The Centerpiece

Foundation,
scaled.

The non-profit arm Angel has built across three cities — operationalized for its next chapter, with Atlanta as the fourth.

What's already shipped

Baltimore $190K+ deployed St. Frances · 2K STEM · Crossroads
Chicago $190K+ deployed Cash App Court · 2K backpacks
Baton Rouge $190K+ deployed Year-round programming
Atlanta — the next city — Q4 2026 site live

What SX operates

  • Atlanta site selection — 2 Title I schools live by Q4 2026
  • Year-round programming calendar tied to Dream home games + civic moments
  • Brand-aligned grant pipeline funded by partners, programmed by SX
  • Audit-ready reporting infrastructure for board + donor cultivation
Angel Reese on the cover of Vogue Australia, April 2026, wearing her signature Reebok AR1
Vogue Australia · April 2026 · AR1 Navy Halo
Foundation Activation · 01

The Angel
Glow Exchange.

Beauty pop-ups that monetize the cohort she's already proven — proceeds route to the foundation, not Angel's P&L.

Cohort served · Hyperfemme Aesthetes (the Bayou Barbie demo)

What it returns to the foundation

  • Recurring philanthropy revenue — Sephora + Fenty co-funders against named whitespace
  • Owned beauty storefront — Mielle co-creator royalty split with foundation
  • Activates the Victoria's Secret + Vogue residual reach for foundation visibility
Foundation Activation · 02

Reese
in the City.

The foundation's Atlanta footprint, programmed against the civic calendar — and built on the Chicago model her foundation already proved with Cash App.

Cohort served · Hooper Daughters + ATL Cultural Capital

The platform

  • Civic partnership targets: City of Atlanta Mayor's Office + Year of the Youth (verify status with SX)
  • Multi-stop city tour across Atlanta neighborhoods, partner schools, Dream community game nights
  • Back-to-school packs with essentials + branded gear + Reebok signature merch (Chicago foundation model: 2,000 backpacks delivered 2025)
  • Curated appearances at Dream home games, HBCU homecomings (AUC), civic events

What it returns to the foundation

  • Atlanta as foundation city #4 — operational by Q4 2026
  • Brand grant pipeline: Crocs back-to-school, Ulta Roster for Change as foundation co-funders
  • Owned civic narrative — "she's of Atlanta" answered by infrastructure, not press
  • Year-round programming Clearview can point to in every brand conversation
Aerial view of Angel's Court in Oakwood Beach, Chicago — built by Cash App and Angel Reese
↓
Two foundation-branded courts
Oakwood Beach Park, Chicago
The Chicago model · Angel's Court · Cash App partnership
13Intelligence Handoff

Five vetted leads. Hand-built for Clearview to close.

Each card is a brand SX has researched, vetted for whitespace, and packaged into a hook. Clearview takes the pitch. Foundation grant tie-in flagged separately for SX's parallel philanthropy outreach.

Sephora
★ Open

Beauty partner of Unrivaled (where Angel holds equity). No individual WNBA athlete face yet.

0 Black WNBA stars
on roster
Endorsement + capsule·Glow Exchange co-fund
Fenty Beauty
★ Open

Rihanna's first pro-sports deal (Liberty, May 2025) — team-only, no signed athlete.

0 Individual athlete
signings
Brand-face deal·Beauty + STEM camp kits
Crocs
★ Open

WNBA-licensed clog program. Lifestyle category sits clean of Reebok's performance deal.

0 Signature WNBA
collabs
Signature collab·Reese in the City clog drop
Olipop
★ Open

27 pro-team deals in 12 months. Gabby Thomas individually. No WNBA individual yet.

27 Pro-team deals
in 12 months
Co-curated flavor·Sales % to foundation
Ulta
★ Open

Roster launched Feb 2026 with one WNBA role-player. The A-tier slot is wide open.

$10K Roster for Change
grants per athlete
Roster signing·Roster for Change grants fund ATL clinics
The
Ask.
One page. One year. One decision.
14The Engagement

What we're proposing
and what comes back.

Term
12-month strategic partnership. Beginning Q3 2026. Renewal review at month 10.
Scope · Three lanes
  • Foundation operating layer — Atlanta expansion (4th city), year-round programming calendar, school partnerships, impact reporting, board + donor cultivation
  • Intelligence service for Clearview — ongoing cohort maps, brand-fit shortlists, whitespace briefs, packaged pitches delivered for the agency to deploy
  • Corporate philanthropy pipeline — packaging and outreach to corporate foundations + grant programs (P&G "She's With Us," Ally, Ulta Roster for Change) to fund the foundation directly
Investment
Foundation operating retainer + intelligence service line + success fee on FOUNDATION funding raised (grants, corporate philanthropy, donor cultivation). SX does not seek, claim, or commission brand-deal economics — those flow through Clearview.

[Specific terms in MSA]
Decision date
[SX to fill — 30 days from delivery recommended; the media-rights window is being assigned now]
Lead
Sheoyki Jones · Chief Impact Officer · Social Xurrency
15The Team

Join us in
pushing culture
forward.

Chief Impact Officer
Sheoyki Jones
impact@socialxurrency.com
(662) 497-0196
Director · Storytelling
Kenya Olivier
kenya@socialxurrency.com
(404) 710-4538
Director · Impact & Programs
Pennie Anassi
pennie@socialxurrency.com
(832) 964-3154
Atlanta only gets one first season.
Let's build the operating system she'll inherit.
Foundation. · Intelligence. · Atlanta. That's the whole offer.